Italic is used in text matter to show emphasis. In italic type, the letters are slanted and made to match almost every reman, gothic and contemporary type style in use today. As far as newspaper work is concerned, it should be limited to something formal, such as religious announcements, prayers, programs and invitations.
Although it is still used frequently, it is generally limited to a few lines of copy. Text type is sometimes referred to as "Old English." Text was the first type style used in the history of printing. Gothic type is popular for use on posters and as headlines. It has no serifs (known in the printing profession as "saris serif") it is perfectly plain.
Type measurement pica point measure depth of column series#
You will notice that where the reman letter is composed of a series of thick and thin lines, the gothic letter is constructed of lines of even weight. Study the difference between the reman letter and the gothic letter in figure 8-15. The old style letter has soft, rounded serifs, while the modern letter has heavier shadings and thin, clean-cut hairlines. The chief difference between modern and old style reman is found in the serifs (the small cross strokes at the ends of the main lines of a letter). Roman types are divided into two classifications: modern and old style. It is chosen because most readers are familiar with it and Because it is the easiest to read in smaller sizes and in lengthy articles. Roman is the type most commonly used for the text of magazines, newspapers and books. They arranged their typefaces into main type classes. case and the frequently-used small letters in a lower one.Īs early as the seventeenth century, publishers knew they had to organize their typefaces efficiently. The less-used capital letters were stored in an upper storage. These terms originated in early printshops where type was set by hand. Publishers use the term uppercase for capitals and lowercase for small letters. Most kinds of type have both capitals and small letters. It should be limited to a few words and should be followed by smaller, more legible faces that invite reading. Large, boldface type, however, is difficult to read. The use of large boldfaces is one of the most effective ways of stopping the eye. Type can be used to attract the reader's attention. They maybe warm, brisk, dignified, modern or old-fashioned - whatever is needed to emphasize or suggest the thoughts expressed in copy. Properly used, they can convey the feeling or mood of a message. Like handwriting, typefaces reflect certain characteristics, such as refinement, dignity, boldness or strength. The first concern of selecting a type is, of course, clarity.
Type styles, called typefaces, are much the same. A column inch is one column wide and 1 inch deep a photograph two columns wide and 3 inches deep occupies six column inches.ĭid you ever stop to think how many different kinds of handwriting you come across in a single day? Some are large and bold, some are weak, some small, some clear and some are almost illegible. The depth of a column of type or art (measured down the page) is given in inches. Most of your headlines will range from 12 to 36 points. Your stories will usually be printed in 8- or 10-point type. Type ranges in size from 3 to 120 points. Most newspaper columns are about 12 picas (2 inches) wide. The width of a line of type is given in picas. Points are used to measure the height of a letter of type. Twelve points equal one pica (remember - six picas equal one inch). One point is approximately one seventy-second of an inch. As editor of a ship or station newspaper, you should be familiar with a few important type-related terms. It involves the style, arrangement and appearance of the printed page. Typography is the art of printing with type.
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